IWC Schaffhausen

Born of a Dream
“A Man of the Future”

As a young watchmaker from Boston, F.A. Jones dreamed of combining advanced American industrial technology with traditional Swiss craftsmanship to produce pocket watches of the highest quality and precision. “Born of a Dream: A Man of the Future” follows Jones’ journey from Boston to Schaffhausen, as he established a pioneering watchmaking company in Switzerland. This fusion of American entrepreneurialism and Swiss precision continues to be at the core of the IWC brand.

www.bornofadream.com

Creative Director Jörg Waschescio
Art Direction Leonardo Valadão & Nathalie Poets
Copy Alannah Stritch
Director Rune Milton
Production WhosMcQueen

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The Colors of Top Gun and The Sound of Color by Hans Zimmer