SCIENCE AND EMOTION COME TOGETHER WITH IWC’S NEW TOP GUN COLLECTION IN PARTNERSHIP WITH PANTONE COLOR INSTITUTE.

“With about 80% of human experience filtered through our eyes, the first challenge is to grab the eye, and nothing does that better than the thoughtful use of color,” says Laurie Pressman, Vice-President of the Pantone Color Institute.
With any sort of commercial product, the choice of color plays a crucial role in attracting the consumer. But watchmaking is a game of precision, an art ever striving the pursuit of perfection. It is no longer enough to make a black dial these days, now it needs to be the blackest black or the richest blue, or the most vibrant green. Recognizing the importance of color, IWC recently partnered with the Pantone Color Institute to create ceramic cases in specifically designed shades inspired by the landscapes where Top Gun pilots train.

www.pantone.com/articles/press-releases/iwc-signature-talk-the-iwc-colors-with-pantone