IWC Schaffhausen
THE BIG PILOT WITH EILEEN GU
“As the youngest member of the IWC family, Eileen has already accomplished more than many others manage in a lifetime. We are so happy to partner with Eileen on this new campaign to inspire the younger generation to break the boundaries, fully express themselves and pursue their dreams.”
— Franziska Gsell, Chief Marketing Officer, IWC Schaffhausen
Creative Director Jörg Waschescio
Photography David Daub
Art Direction Nathalie Poets
Styling by Ivan Tsutsumanov, Hair and Make up by Camille Roche
Set Design by Anaïs Profit and Pénélope Hémon (Partizan)
Agency: Scholz & Friends, Production by Modest Dept.
Paris, 2021