IWC Schaffhausen
Lewis Hamilton – THE REFERENCE
“In celebrating its return to the Miami Grand Prix, IWC has revealed the latest iteration of its Pilot’s Watch Chronograph 41 Mercedes-AMG Petronas Formula One Team. Paired with a Miami Pink rubber strap that references the city’s vibrant color palette, the campaign also stars Lewis Hamilton modeling the timepiece.”
Managing Creative Director Jörg Waschescio
Director Bugsy Steel
Production McQueen Pictures
Photography David Daub
Art Direction Nathalie Poets, Lisa Menke, David Meyring