IWC Schaffhausen
Born of a Dream
“A Boy From San Mateo”
IWC Schaffhausen premieres a short film project titled “Born of a Dream: A boy from San Mateo.”
It depicts IWC brand ambassador Tom Brady, one of the most accomplished professional athletes of all time, as he pursues his childhood dream to become a champion quarterback. The story highlights the core values that are rooted at the heart of the IWC brand since American watchmaker Florentine Ariosto Jones founded the company more than 150 years ago.
Creative Director Jörg Waschescio
Art Direction Leonardo Valadão & Nathalie Poets
Copy Alannah Stritch
Director Rune Milton
Production WhosMcQueen