Jörg Waschescio, Creative Director and Unit Lead at Scholz & Friends, "To approach the fascination of the IWC brand through gaming and to experience it interactively is a very natural approach for us." He refers to the reference well-known classic games such as "Day of the Tentacle" or "Monkey Island". This is intended to be "deliberately aimed at a target group that has a passion for storytelling and solving tricky puzzles - preferences that fit perfectly with a mechanical watch," says Waschescio.

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